Want to know your ideal college, major or career?

It all starts with knowing how you’re innately wired.

Find the perfect college match.

Innate creates a ranked list of colleges based on careers of interest, supporting majors and your college preferences

Create a college essay that reveals something grades can’t.

The Innate Essay Writing Tool will help you create an essay that Admission Officers will want to read.

Find the right college major.

70% of students change their major and the average undergrad takes 6 years to complete, adding an additional two years or $36,000 – $82,000.

Scholarship Search

Search over 3.6M scholarships worth over $14B

Schools that are strengthening their college guidance with Innate

Find your ideal college and major.


Innate Scholarships will give one student $1,000 toward college tuition. Enter for your chance to win.

Find the ideal career.

Based on 15+ years of marketplace experience profiling 1,200+ careers with 500 companies.

What students, parents and advisors are saying about Innate.
"The INNATE Assessment has been eye-opening to identify how each of our students are hard-wired, what makes them unique from others in their class and how they learn best in the classroom. Even our parents have appreciated better understanding their children."

Arnie G, High School Counselor

"Wow, it was eye opening to see how differently wired my two high school children are. When I looked at each of their learning styles, it became clear why one was struggling in school and the other wasn’t. I also realized that I can’t use the same approach and parenting style for both."

Jamie S, Parent

"The College Essay Writing Tool has simplified the process of creating college application essays. Coupled with the Innate Assessment, this tool helps guide our students in creating a life story that reflects their personality and who they really are."

Betty S, High School Counselor

"Being able to narrow which college majors are a great fit for me, INNATE has taken much of the stress out of declaring my major with confidence."

Sarah J, College Student

Professional Counselors

High School and College Counselors

Innate Advisor™ is a free platform designed for high school and college advisors to help students understand who they truly are, what makes them unique, their learning styles and environments, along with the strengths and challenges.

"Innate is a foundation for helping students find a pathway to their future."

Rod Johanson,
Director of Academic Success Center
Warner Pacific College,
Portland, Oregon