INNATE'S MISSION: Helping People, Helping Humanity

'Helping People' is what we do.

'Helping Humanity' is why we do it!


Watch the story behind Innate

John Hall (CEO and Founder of Innate) describes why Innate was created.

Innate in committed in helping people understand who they truly are how they are innately wired.  With this understanding, we can help individuals with practical decisions like, what career will I be engaged and fulfilled with, which are the best college majors to support each career and which is the best college to attend based on these majors and my other college preferences.


We give away $1 out of every $3 made

We believe that everyone has a responsibility to take care of those who can't take care of themselves.  Helping Humanity is at the core of Innate's mission and we focus our 'impact' on three funding categories: Environment (Global Warming); Children (foster care, education, heath); and the Marginalized (clean water, homeless, incarcerated).

See more details on Innate's Impact


Our Business Model

Innate was founded on three guiding principles:

  1. To impact and improve peoples lives through the services and tools we offer.
  2. To ensure fiscal stewardship by keeping operating costs low and profits high.
  3. To embrace generosity by giving $1 out of every $3 earned in helping humanity.


Our Assessment

Since 1995, Innate’s assessment has been administered to millions of individuals in the corporate marketplace.  The foundation of this assessment is built on the most widely accepted personality theory in the scientific community – Goldberg’s Five Factor Model of Personality. Using state-of-the-art psychometric techniques, Innate continues to enhance this assessment as it evolves for use in additional settings and with diverse populations.


Our Expertise

Our team has over 70-years of experience developing, administering and interpreting the results of assessments, researching and profiling hundreds of careers, and evaluating tens of thousands of individuals.  Our development team has expertise in the following disciplines:

  • Industrial & Organizational Psychology
  • Psychometrics
  • Career Profiling & Counseling
  • Professional Development
  • College Admissions & Coaching

It is Innate’s mission of Helping People, Helping Humanity that has attracted this extraordinary team of individuals and expertise.


Our Career Profiling

The Innate Match platform leverages this research experience to develop profiles specific to career and job functions in today’s marketplace.  Based on a person's assessment results (innate wiring), Innate can guide them towards careers where similarly wired workers are successful, engaged and fulfilled.  Once careers of interest are identified, Innate can tell you which college majors support those careers and which are the best colleges that offer those majors.

"To those whom much is given, much is expected."

President John F. Kennedy